Sökning: "Cecilia Backström"

Hittade 1 uppsats innehållade orden Cecilia Backström.

  1. 1. E-handel, komplement eller hot till den traditionella handeln? -En fallstudie på Nilson Shoes och dess konkurrenter

    Kandidat-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

    Författare :Carolin Berggren; Ida Linder; Cecilia Lindgren; [2012]
    Nyckelord :e-handel; detaljhandel; köpbeteende; lojalitet; service och priskänslighet; Social Sciences;

    Sammanfattning : Title:”E-commerce, complement or threat to the traditional stores -a case study of Nilson Shoes and its competitors” University: Lund University, Campus Helsingborg, Department of Service Management. Course: SMKK01 Service Management, Bachelor’s Degree, 15 credits, 2012 Seminar date: May 29, 2012 Authors: Carolin Berggren, Ida Linder and Cecilia Lindgren Supervisors: Ola Thufvesson and Kristina Backström Keywords: E-commerce, retail, consumer behavior, loyalty, service, price sensitivity Problem: Electronic commerce in the market for shoes continues to grow when more of the stores' customers choose to do their purchasing over the Internet. LÄS MER