Sökning: "Clara Olovsson"

Hittade 2 uppsatser innehållade orden Clara Olovsson.

  1. 1. Umeå. Wants more. : A coordination perspective on how key stakeholders develop placebrand identity.

    Uppsats för yrkesexamina på avancerad nivå, Handelshögskolan vid Umeå universitet

    Författare :Clara Olovsson; Djannet Berendji; [2012]
    Nyckelord :Place branding; Stakeholder; Coordination; Brand identity;

    Sammanfattning : During centuries, places – nations, region and cities – have tried to make themselvesmore attractive, productive, lucrative and secure. This strive has accelerated due toglobalization and other external factors. LÄS MER

  3. 2. Dynamic Capabilities : A multiple case study on successful entrepreneurs in South Africa

    Kandidat-uppsats, Handelshögskolan vid Umeå universitet

    Författare :Elin Lundström; Clara Olovsson; [2010]
    Nyckelord :KEYWORDS: Competitive advantage; dynamic capabilities; entrepreneurship; small and medium enterprises; strategic management.;

    Sammanfattning : This thesis applies the dynamic capabilities framework to identify and examine the dynamic capabilities creating sustainable competitive advantage in the context of a developing economy. The attempt to explain sustainable competitive advantage by reacting to environmental changes has at all times been a highly discussed topic for research. LÄS MER