Sökning: "Club Ownership"

Visar resultat 1 - 5 av 15 uppsatser innehållade orden Club Ownership.

1. 1. Fotbollens förtrollning : CSR-sagor från Manchester Citys rike

   Kandidat-uppsats, Södertörns högskola/Företagsekonomi

   Författare :Aman Hussein; Denis Saljunovic; [2023]
   Nyckelord :Corporate Social Responsibility CSR ; Manchester City Football Club MCFC ; Sportswashing; Abu Dhabi United Group ADUG;

   Sammanfattning : This study delves into the perceptions of Manchester City Football Club supporters regarding the club’s Corporate Social Responsibility activities post its 2008 acquisition by Abu Dhabi United Group. Interviews with Swedish MCFC supporters reveal an in-depth understanding of the evolution of their relationship with the club and their views on its CSR endeavors. LÄS MER

3. 2. The Brand Creation of an International Football Club

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Alexander Kokko; Johan Otterhed Bolin; Antoni Kaso; [2023]
   Nyckelord :Brand Creation; Football Club; Club Ownership; Sports Branding; Brand Identity; Corporate Brand Identity Matrix; Business and Economics;

   Sammanfattning : Purpose - The purpose of this paper is to investigate and analyze the brand creation process employed by international football clubs in relation to their brand identity. Methodology - The methodology for this paper utilizes a qualitative research approach with a multiple case study of four different football clubs, in support of a literature review, and with a proposed theoretical brand identity framework applied to the cases. LÄS MER

4. 3. Are Three Points Enough - A Study of Football Supporters' Perceptions of Club Ownership Structures and Types of Owners

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Elias Brännström; Mattias Leijonhufvud; [2023]
   Nyckelord :Football; Ownership structures; Owner types; Supporter perception; Ideal ownership;

   Sammanfattning : This essay aims to investigate different sorts of ownership structures that have risen in recent times to become more or less popular among the supporters, as they in several ways are an integral part of the sport played on the pitch. With innumerable supporters around the globe, they naturally want the owners to act in the best interest of their favorite club. LÄS MER

5. 4. How to manage tensions between institutional logics

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering; Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Agnes Persson; Sarah Berglind; [2022]
   Nyckelord :Institutional Logics; Swedish Football; Tradeoff; Player Trading; Ownership Structure;

   Sammanfattning : Nowadays, operating a football club is a rather complex task where clubs have several stakeholders with different interests. The interest for achieving sporting results and the interest for achieving financial results are in particular prominent and management within football clubs have to conduct the club in a way that fulfills both these interests. LÄS MER

7. 5. Stakeholder Management in Swedish Football : An Exploratory Study of Stakeholder Management in the Context of Swedish Elite Football

   Magister-uppsats, Jönköping University/IHH, Företagsekonomi

   Författare :Karl Holm; Martin Liss; [2022]
   Nyckelord :stakeholder management; stakeholder theory; football; sport management; stakeholder tensions; stakeholder satisfaction;

   Sammanfattning : Background: Due to the commercialization of football, clubs have put more focus on management in general, and stakeholder management in particular. Despite this, research on stakeholder management in football is in its infancy. Therefore, little is known about how football clubs manage their stakeholders that also possess unique characteristics. LÄS MER