Sökning: "Consumer Brand Communication CBC"

Hittade 1 uppsats innehållade orden Consumer Brand Communication CBC.

  1. 1. Kunden som varumärkesskapare

    Kandidat-uppsats, Ekonomihögskolan, ELNU

    Författare :Anna Bohlin; Lina Ekerbäck; [2010]
    Nyckelord :brand; brand image; the communicated image of a brand; co-creation; consumer interaction; powershift; Consumer Brand Communication CBC ; varumärke; varumärkesimage; den kommunicerade bilden; kundmedverkan; kundinteraktion; maktskifte; Consumer Brand Communication CBC ;

    Sammanfattning : The purpose of this study has been to examine how customers, by interacting with each other, can communicate and create the image of a brand. We find this topic to be relevant since there are no previous studies conducted concerning the customers influence on the brand image. LÄS MER