Sökning: "Emilia Wiik"

Hittade 2 uppsatser innehållade orden Emilia Wiik.

1. 1. Nudge is all around - but what is around the nudge?

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Leon Nudel; Emilia Wiik; [2016]
   Nyckelord :Nudge; Choice architect; Attitudes; Decision-making; Task structure surplus;

   Sammanfattning : Nudge theory has become widely popular and influences a variety of fields and policy decisions. Most research done on nudging has focused on the task structure, the environment where the decision is made, and its behavioral effect. The task structure surplus (i.e. LÄS MER

3. 2. Skönhet kommer från Photoshop - En studie om effekter av retuscherade modeller i reklam

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Annika Alfthan; Emilia Wiik; [2013]
   Nyckelord :attractiveness; retouching; consumer behaviour;

   Sammanfattning : There are widespread discussions about the use of retouched models in media, ranging from bloggers to legal decision-makers. Research shows that there are negative psychological effects on especially females being exposed to idealized, retouched model images. LÄS MER