Sökning: "Emily Ringström"

Hittade 1 uppsats innehållade orden Emily Ringström.

  1. 1. Kundrelationer och kundlönsamhet: En fallstudie av ett modeföretag

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Författare :Emily Ringström; Emelie Svensson; [2010]
    Nyckelord :Customer accounting; Customer profitability; Customer relationship;

    Sammanfattning : This thesis studies the customer relationships and customer accounting methods used by a Swedish fashion company. The aim is to test the empirical applicability of the relationship based framework developed by Lind and Strömsten and to explain potential differences between empirical observations and theory. LÄS MER