Sökning: "Erik Rosqvist"

Hittade 2 uppsatser innehållade orden Erik Rosqvist.

1. 1. A sales person’s perspective : The perceived usefulness of digital solutions in B2B- selling

   Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Mary-Ann Eriksson; Erik Rosqvist; [2023]
   Nyckelord :B2B-selling; perceived usefulness; usage of digital solutions; user acceptance;

   Sammanfattning : The purpose of this paper is to enhance our understanding of how salespeople in B2B organizations perceive the usefulness of digital solutions in their work. The use of digital solutions continues to increase in business-to-business (B2B)-selling. LÄS MER

3. 2. Kan snabbmat vara grön? : En studie om hur snabbmatskedjorna positionerar sig på marknaden genom att använda sig av grön marknadsföring

   Kandidat-uppsats, Södertörns högskola/Företagsekonomi

   Författare :Erik Rosqvist; Rebin Mohammadi; [2020]
   Nyckelord :Green marketing; fast food industry; brand identity; Grön marknadsföring; snabbmatsindustrin; varumärkesidentitet;

   Sammanfattning : The climate question is one of the major questions in society and consumers today expect cooperates to take responsibilities that help the environment. One of the industries that consumers have misbeliefs in when it comes to green marketing and green products is the fast-food industry. LÄS MER