Sökning: "B2B-selling"

Hittade 5 uppsatser innehållade ordet B2B-selling.

  1. 1. A sales person’s perspective : The perceived usefulness of digital solutions in B2B- selling

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Mary-Ann Eriksson; Erik Rosqvist; [2023]
    Nyckelord :B2B-selling; perceived usefulness; usage of digital solutions; user acceptance;

    Sammanfattning : The purpose of this paper is to enhance our understanding of how salespeople in B2B organizations perceive the usefulness of digital solutions in their work. The use of digital solutions continues to increase in business-to-business (B2B)-selling. LÄS MER

  3. 2. Data at your service! : A case study of utilizing in-service data to support the B2B sales process at a large information and communications technology company

    Master-uppsats, Linköpings universitet/Industriell ekonomi; Linköpings universitet/Tekniska fakulteten

    Författare :Ingrid Wendin; Per Bark; [2021]
    Nyckelord :data; serve; sales; industrial sales; data driven; data-driven; big data; decision-making; sales process; sales opportunity; challenge; improve; efficiency; KAM; access; digitalization;

    Sammanfattning : The digitalization of our society and the creation of data intense industries are transforming how industrial sales can be made. Large volumes of data are generated when businesses and people use digital products and services which are available in the modern world. LÄS MER

  4. 3. Inbound marketing from a B2B-perspective

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Författare :Matilda Lindblom; Amelia Andréasson; [2019]
    Nyckelord :Inbound marketing; content marketing; search engine optimization; social media marketing; B2B-selling process; B2B-buying process;

    Sammanfattning : There has been a lot of research and studies done about the positive effects of inbound marketing and previous research clearly states that engaging customers is crucial when developing a successful inbound marketing strategy. However, a gap in connecting inbound marketing to a B2B-perspective is evident. LÄS MER

  5. 4. Digital inbound marketing as an approach to scale up B2B sales

    M1-uppsats, Lunds universitet/Produktionsekonomi

    Författare :Maja Sölve; Johanna Öjeling; [2017]
    Nyckelord :B2B branding; B2B buying process; B2B selling process; Content marketing; Digital marketing; Email marketing; Inbound marketing; Marketing automation; Mobile marketing; Search engine optimization; Social media marketing; Technology and Engineering;

    Sammanfattning : Although digital inbound marketing has been widely researched within B2C industries, very little academic research has been done on the subject within B2B sectors. With today’s rapid flow of information and constant change in buying behavior when purchasing consumer goods, B2B buyers are also demanding a simpler, more digitized approach of gathering information. LÄS MER

  7. 5. How to establish corporate brand?

    Magister-uppsats, Ekonomihögskolan, ELNU

    Författare :Muhammad Bilal Aslam; Mirza Nafees Baig; Sohail Sahms; [2010]
    Nyckelord :corporate brand building process; brand image; corporate communication; identity; values; culture; vision;

    Sammanfattning : Technology is becoming easy to imitate day by day thus the companies involved in technology need to invest on the soft points like branding. This will give a competitive advantage over the competitors which is not possible to imitate. LÄS MER