Sökning: "Erika Wamsler"

Hittade 1 uppsats innehållade orden Erika Wamsler.

  1. 1. Reinventing Traditional Shopping

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Författare :Erika Wamsler; Linnea Jonsson; [2018]
    Nyckelord :Retailing; Digitalization; Smart stores; Advanced technology; Brick and mortar; Experience marketing;

    Sammanfattning : Digitalization has impacted online retailing heavily, however traditional stores have not changed as much in comparison. Earlier studies have not only suggested how stores could reinvent themselves, but also indicated that brands could have great advantages by doing so. LÄS MER