Sökning: "Felicia Sylvendahl"
Hittade 3 uppsatser innehållade orden Felicia Sylvendahl.
1. How Real-Time Marketing Affects Social Media Engagement
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Purpose: The purpose of this thesis is to make a comparison and measure what effect the integration of real-time in transmedia storytelling has on social media engagement. Furthermore, this research aims to add new insights to the social media engagement and real- time marketing field, by incorporating knowledge from the transmedia storytelling literature. LÄS MER
2. City Branding : - What do you expect?
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : Background: It has become easy for tourists to visit different countries and cities for vacation due to the globalized world one live in today. Because of the consumers desire to travel and the tough competition among cities, emphasis have been put on city branding with the aim of making a consumer chose a specific city to visit instead of competing ones. LÄS MER
3. The influence of logos on the consumer’s perception of the brand personality
L3-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : .... LÄS MER