Sökning: "Amanda Bjursten"
Hittade 4 uppsatser innehållade orden Amanda Bjursten.
1. The Social Media Battle of the Younger Generation - Snapchat vs. Facebook
L3-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : .... LÄS MER
2. How Real-Time Marketing Affects Social Media Engagement
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Purpose: The purpose of this thesis is to make a comparison and measure what effect the integration of real-time in transmedia storytelling has on social media engagement. Furthermore, this research aims to add new insights to the social media engagement and real- time marketing field, by incorporating knowledge from the transmedia storytelling literature. LÄS MER
3. Investigating Technology Acceptance towards E-commerce within the Work Wear Sector : A study within business-to-business about business clients’ technology acceptance towards e-commerce
Kandidat-uppsats, Högskolan i Jönköping/Internationella HandelshögskolanSammanfattning : Purpose: The purpose of this thesis is to study business clients’ technology acceptance of e-commerce within business-to-business in the work wear sector. In specific, develop and test a framework in order to analyze the antecedents of perceived usefulness and perceived ease of use behind business clients’ behavioral intention to the usage of e-commerce. LÄS MER
4. Cooperatives communication through a brand heritage perspective
L3-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : .... LÄS MER