Sökning: "First-party cookies"

Hittade 3 uppsatser innehållade orden First-party cookies.

  1. 1. A FUTURE WITHOUT THIRD-PARTY COOKIES A study of how Swedish small and medium-sized marketing agencies are affected by the loss of third-party cookies and how potential change strategies are communicated.

    Master-uppsats, Institutionen för tillämpad informationsteknologi

    Författare :Johanna Elmér; Johanna Nilsson; [2023-02-01]
    Nyckelord :Digital communication; user integrity; personalized advertising; third-party cookies; organizational change strategies;

    Sammanfattning : For years, digital communicators have taken advantage of the phenomena of third-party cookies to help understand online user behavior in order to produce personalized advertising. The increased discussion of user integrity has led to new privacy regulations and the largest web browsers have therefore banned third-party cookies or plan to remove them in the near future. LÄS MER

  2. 2. Svenska e-handlares acceptans av metoder för datainsamling på Internet: En kvalitativ studie om e-handlares uppfattningar av påverkande faktorer vid utfasningen av third-party cookies

    Kandidat-uppsats, Lunds universitet/Institutionen för informatik

    Författare :Erik Eidmann; Karin Engdahl; [2023]
    Nyckelord :Unified Theory of Acceptance and Use of Technology; E-handel E-commerce; Allmänna Dataskyddsförordningen GDPR ; Third-Party Cookies; Teknologiacceptans Technology Acceptance; Walled Gardens; Universal ID; Privacy Sandbox; First Party Data; Online Advertising; Technology and Engineering; Business and Economics;

    Sammanfattning : E-handelsindustrin har länge använt sig av third-party cookies för att spåra internetanvändare, men 2024 kommer dessa att ha fasats ut från de största webbläsarna. Det nuvarande kunskapsläget kan varken besvara vad e-handlarna anser vara alternativ till third-party cookies eller vilka faktorer som leder till acceptans av dessa. LÄS MER

  3. 3. The Death of the Third-Party Cookie : A qualitative study regarding new strategies and methods for collecting consumer data to obtain effective digital marketing

    Kandidat-uppsats, Stockholms universitet/Marknadsföring

    Författare :Nora Lönberg; Ludvig Ando Mantovaara; Pontus Johansson; [2022]
    Nyckelord :Third-party cookies; First-party cookies; Digital disruption; Digital marketing strategies; Tredjepartskakor; Förstapartskakor; Digitala störningar; Digitala marknadsföringsstrategier;

    Sammanfattning : Abstract  The digital marketing industry currently undergoes a change regarding strategies and methods for effective marketing due to the fact that Google in 2023 will remove their support for third-party cookies on their search engine. Today's version of digital marketing has been and is still somewhat reliant on the use of third-party cookies to identify user patterns to create personalized advertising content through for example retargeted ads. LÄS MER