Sökning: "celebrity scandal"
Visar resultat 1 - 5 av 9 uppsatser innehållade orden celebrity scandal.
1. Kvällstidningarnas gestaltning av kändisskandaler ur ett genusperspektiv : En jämförande kvantitativ studie om hur Margaux Dietz och Paolo Roberto framställs i samband med deras skandaler
Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)Sammanfattning : This study has examined how the celebrities Paolo Roberto and Margaux Dietz were portrayed in the Swedish newspapers Aftonbladet and Expressen in connection with their scandals in 2020 and 2022. The purpose of the study is to investigate whether there are gender stereotypes in the way Roberto and Dietz are portrayed in newspapers, and to see what similarities and differences can be observed in the representation of the celebrities in text and image. LÄS MER
2. #Varumärkesskandal #Trending : En kvalitativ textanalys om hur varumärkesskandaler inom modeindustrin uttrycks samt tas emot på sociala medier
Magister-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaperSammanfattning : Bakgrund: Influencer- och kändismarknadsföring är idag vanligt förekommande. Många företag använder sig av denna marknadsföringsstrategi för att skapa ett större förtroende för företaget och dess varumärken. En kändis eller en influencer kan såväl stärka en varumärkesimage som försämra det. LÄS MER
3. Mannen, myten, legenden - Han som alla har hört men ingen känner till : En diskursanalys av Johnny Bodes minne
Kandidat-uppsats, Jönköping University/Högskolan för lärande och kommunikationSammanfattning : Author: Isabell Sandahl Title: The man, the myth, the legend – he who everyone has heard, but no one knows about Under title: A discourse analysis of Johnny Bode´s memory Pages: 30 Key Words: Johnny Bode, Discourse analysis, Johnny Bode Appreciation Society Johnny Bode (1912 – 1983) was a Swedish singer and composer who lived a very scandalous life, where norm breaking, and crime played a big part. Bodes biggest scandal took place during the second world war, when he traveled to Norway, during the occupation, and worked for the Nazi regime. LÄS MER
4. The Intention Of China’s Generation-Y To Abandon A Brand After A Celebrity Endorsement Scandal: A Theory Of Planned Behavior Approach
Magister-uppsats, Jönköping UniversitySammanfattning : Background: With increased scrutiny of celebrities by the Chinese government, more and more celebrities are being exposed to being caught in various scandals. This leads to the challenge of how companies respond to such celebrity endorsements followed by scandals to incorporate the intentions of independent, socially conscious China’s Generation-Y. LÄS MER
5. The Effects of Celebrity Endorsement Scandals on Purchase Intent : A quantitative study on Swedish Generation Z
Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknikSammanfattning : Date: 2022-06-02 Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Emelie Meurling (97/06/07), Nelly Nordgren (97/10/06) Title: The Effects of Celebrity Endorsement Scandals on Purchase Intent - A Quantitative study on Swedish Generation Z Supervisor: Konstantin Lampou Keywords: Celebrity endorsement, Scandal, Purchase intent, Generation Z, Attitudes Research questions: How does celebrity endorsement scandals affect Swedish Generation Zs’purchaseintent? Purpose: The purpose of this research was to provide an understanding of how generationZ’spurchase intent and attitudes are affected by celebrity endorsement scandals. Method: A cross-sectional quantitative research approach was adopted utilizingself-completed internet questionnaires. LÄS MER