Sökning: "Flavien Nulli"

Hittade 2 uppsatser innehållade orden Flavien Nulli.

1. 1. The Karma case: Brand identity and business opportunities

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :James Brattström; Hugo Röken; Flavien Nulli; [2022]
   Nyckelord :Karma case; Food waste; Brand Identity; Brand position; Business opportunity; Business and Economics;

   Sammanfattning : .... LÄS MER

3. 2. WHAT ARE THE INTERNAL REASONS FOR BRAND IDENTITY EROSION?

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Pritta Andrina Anggraeni; Flavien Nulli; Andreea Muresan; [2021]
   Nyckelord :Brand; brand identity; internal branding; brand identity erosion; Social Sciences;

   Sammanfattning : Purpose: To explore why brands lose control over their identity due to internal actions or lack of actions when needed. The paper examines the key elements brands should focus on internally to prevent brand identity erosion which can negatively impact brand performance. LÄS MER