Sökning: "Guillaume Decombe"

Hittade 3 uppsatser innehållade orden Guillaume Decombe.

1. 1. To Buy or Not to Buy: An Exploratory Study of Gen Z and their Consumption of Fast Fashion

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Rafae Ahmad; Guillaume Decombe; [2022]
   Nyckelord :Business and Economics;

   Sammanfattning : .... LÄS MER

3. 2. The struggle of staying young: How heritage brands can utilize cobranding as a way to rejuvenate.

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Veronika Lindner; Lovisa Idberg; Oskar Hoff; Guillaume Decombe; [2021]
   Nyckelord :Brand Heritage; Heritage Brands; Rejuvenation; Co-branding; Brand Stewardship; Novelty Brands; Business and Economics;

   Sammanfattning : Purpose: The purpose of this paper is to investigate how co-branding can be utilized by heritage brands to rejuvenate. The aim is to develop the current understanding of how heritage brands engage in co-branding and the motives for rejuvenating the brand. LÄS MER

4. 3. BURBERRY: CHIC OR CHAV? THE MURKY HISTORY OF THE LEGENDARY CHECK

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Rafae Ahmad; Guillaume Decombe; Francesco Faggella; [2021]
   Nyckelord :Business and Economics;

   Sammanfattning : .... LÄS MER