Sökning: "Novelty Brands"

Visar resultat 1 - 5 av 7 uppsatser innehållade orden Novelty Brands.

  1. 1. The struggle of staying young: How heritage brands can utilize cobranding as a way to rejuvenate.

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Veronika Lindner; Lovisa Idberg; Oskar Hoff; Guillaume Decombe; [2021]
    Nyckelord :Brand Heritage; Heritage Brands; Rejuvenation; Co-branding; Brand Stewardship; Novelty Brands; Business and Economics;

    Sammanfattning : Purpose: The purpose of this paper is to investigate how co-branding can be utilized by heritage brands to rejuvenate. The aim is to develop the current understanding of how heritage brands engage in co-branding and the motives for rejuvenating the brand. LÄS MER

  3. 2. Konsumentinsikt på ölmarknaden : En kvalitativ studie om köpbeslut och uppfattning av autenticitet bland konsumenter av hantverksöl

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Marcus Rönnholm; Jesper Lindström; [2019]
    Nyckelord :Microbreweries; craft beer; beer; authenticity; consumer insight; Mikrobryggerier; Hantverksöl; Öl; Autenticitet; Konsumentinsikt;

    Sammanfattning : Under de senaste årtiondet har mikrobryggerier runt om i världen tagit allt större marknadsandelar från nationella och internationella bryggerier. Trots en växande marknad är marknadsklimatet däremot långt ifrån idealiskt för många småbryggare. Lönsamheten är låg och marknaden präglas av hårdare konkurrens. LÄS MER

  4. 3. The Impact of Augmented Reality on Product Purchase Intention in the Swedish Eyewear Industry

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Mira Miladinovic; Lara Drak Alsebai; Riad Samir Wakim; [2018]
    Nyckelord :Augmented Reality; Swedish Eyewear Industry; Retail; Smart Devices; Product Purchase Intention; Synsam;

    Sammanfattning : Background: During the recent years, the applications of Augmented Reality (AR) have increased due to advances in technology and improved accessibility of smart devices. The novel technological use of Augmented Reality is being introduced in the retail sector to create value both for retailers and customers. LÄS MER

  5. 4. Marketing Sustainability in Charter Tourism : The Influence of Brands, Eco-Labels and their Combination on the Swedish Charter Tourist´s Decision Making

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Anders Reje; Elena Dreger; [2014]
    Nyckelord :Charter Tourism; Sustainability Marketing; Eco-Tourism; Tourism Branding; Eco- Labelling; Co-Branding; Service Marketing; Consumer Decision Making; Conjoint Analysis;

    Sammanfattning : Tourism as one of the biggest industries in the world has been changing continuously and rapidly. The publishing of the Brundtland Report in 1987 has accelerated the discussion about combining economic, social and environmental factors – the so-called triple-bottom line – in order to secure long-term sustainable living conditions on a finite planet for both business and society. LÄS MER

  7. 5. Skyltfönster som kommunikationsverktyg- En kvantitativ studie om kreativa och mindre kreativa skyltfönsters effekter

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Amra Besic; [2013]
    Nyckelord :store window display; creative effects; brand associations; high-end brand; low-end brand;

    Sammanfattning : This research examines the effects of creative store window displays of fashion brands in enhancing recall, attitudes, intentions and brand associations. A comparison has been made between high-end and low-end brands, creative versus non creative store window displays to identify differences in effects. LÄS MER