Sökning: "high-end brand"

Visar resultat 1 - 5 av 24 uppsatser innehållade orden high-end brand.

  1. 1. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Amanda Hansson; Tobias Stenström; [2023-06-28]
    Nyckelord :: luxury fashion; budget fashion; Japanese fashion; marketing mix; Japanese culture; consumer behavior;

    Sammanfattning : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. LÄS MER

  3. 2. Virtuella klädesplagg i onlinespel : En kvalitativ studie om svenska spelkonsumenters varumärkesengagemang

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Olivia Kjellgren; Amanda Wessén; [2023]
    Nyckelord :Virtual clothing; Brand engagement; Digitalization; Value creation; Online gaming; Consumer value; Generation-Z; High-end fashion; Virtuella klädesplagg; Varumärkesengagemang; Digitalisering; Värdeskapande; Onlinespel; Konsumentvärde; Generation-Z; High-end fashion;

    Sammanfattning : I takt med en ökning av digitalisering i samhället sätter det även press på modevarumärken att fortsatt anses vara relevanta. Detta medför en större press på marknadsförare då konsumenter söker en mer interaktiv relation till varumärken. Varumärken behöver hitta nya sätt att engagera och bygga positiva relationer till konsumenter. LÄS MER

  4. 3. The effects of different acquisition strategies on brand equity and purchase intention

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Pupu Jin; [2023]
    Nyckelord :Brand image; Acquisitions and Mergers; Automobile industry; Brand equity; Purchase intention;

    Sammanfattning : Purpose - This study investigates the effect factors of brand equity and purchase intention for the original brand from the M&A perspective, involving two types of acquisitions (acquiring a medium image brand and acquiring a high-end image brand). The study object is a Chinese low-end automobile brand, Changcheng, who seeks to improve the brand. LÄS MER

  5. 4. Evaluating Brand Perception Regarding Sustainability through Digital Marketing

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Amber Javed; [2022]
    Nyckelord :digital marketing; social media; sustainability; climate change; online media; marketing campaign; fashion brands; brand management; consumer behaviour; brand loyalty; brand image; carbon footprints;

    Sammanfattning : This study evaluates the effect of sustainable business practices on brand perception. Digital marketing is a vital tool for any business, and sustainability is a significant element in brand management and marketing. LÄS MER

  7. 5. CLEO

    Master-uppsats, Lunds universitet/Industridesign

    Författare :Nina Cherrug; [2022]
    Nyckelord :Arts and Architecture; Technology and Engineering;

    Sammanfattning : For every cosmetic product a consumer buys, a new packaging (often plastic) is purchased together with it. Every year, this single-use behavior stands for 120 billion units of cosmetic packaging. For Europe alone, this is the equivalent of 5 packed Avicii Arenas. LÄS MER