Avancerad sökning

Hittade 2 uppsatser som matchar ovanstående sökkriterier.

1. 1. THE CLUB CARD AS A CUSTOMER REWARDS PROGRAM

   Magister-uppsats, Blekinge Tekniska Högskola/Sektionen för management

   Författare :Carla Escalante Fischer; Korakote Luansagul; [2011]
   Nyckelord :loyalty programs; marketing strategy; customer retention; customer relationship management.;

   Sammanfattning : In the current competitive market environment, customer loyalty efforts is one of the most important factors for achieving strategic success, especially considering that increased loyalty and customer satisfaction can have a positive influence on long-term financial performance of business entities. Since research has shown that retaining current customers can be more profitable than trying to find new ones, developing loyalty plays an important part in any marketing strategy aiming to create competitive differentiation and thus gain a unique position. LÄS MER

3. 2. Sue and Labour Clause in H&M and P&I Insurances – A Comparative Study of Its Practical Operation and Efficiency

   Master-uppsats, Lunds universitet/Juridiska institutionen

   Författare :Jekaterina Badejeva; [2010]
   Nyckelord :Maritime law; Law and Political Science;

   Sammanfattning : Section 78(4) of the Marine Insurance Act 1906 (hereinafter referred to as the “MIA 1906”) imposes a duty on the assured “in all cases to take such measures as may be reasonable for the purpose of averting or minimising a loss”. In addition to this statutory duty, under the most widely used H&M (hull and machinery) forms as well as in accordance with the so-called P&I (protection and indemnity) Club Rule-books (hereinafter referred to as the “P&I Club Rules”) the assured is under a corresponding contractual obligation. LÄS MER