Sökning: "Industry branding"

Visar resultat 36 - 40 av 419 uppsatser innehållade orden Industry branding.

1. 36. The Impact of Generation-Z on International Branding Strategy: An Analysis of Startup Fashion Brands : What are the possible challenges and advantages faced by startup fashion brands in adapting to the Gen-Z effect in their international branding strategies?

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Kristjana Zaka; Masood Muqdad Sami Al Juboori; [2023]
   Nyckelord :Generation Z; International Branding Strategy; Branding; Small Fashion Brands; Startups; New Ventures; Consumer Behavior; Qualitative Research.;

   Sammanfattning : This study explores the profound impact of Generation Z (Gen Z) on the international branding strategies employed by small fashion brand startups. As digital natives born between the mid-1990s and early 2010s, Gen Z represents a dynamic force that challenges traditional marketing approaches. LÄS MER

3. 37. Beyond the logo: the role of branding in B2B services : A case study on the perceptions of the influence of branding in the purchase of recruitment services

   Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Simone Johansson; Alva Thiel; Jennie Wallin; [2023]
   Nyckelord :B2B buying behaviour; Branding; Service industry; Service branding;

   Sammanfattning : Background: In the last decade, digitalisation and globalisation have intensified competition and customer power, making price and quality minimum requirements rather than differentiators. As a result, branding has become crucial in the B2B context for creating competitive advantage and customer loyalty. LÄS MER

4. 38. Så rekryteras en It- Student : En intervjustudie om den gröna omställningen, kompetensbrist i Norrland och sociala medieplattformas roll i rekrytering

   Kandidat-uppsats, Umeå universitet/Institutionen för informatik

   Författare :Wilma Daun; Fanny Helsing; Ella Wiksten; [2023]
   Nyckelord :Generation Z; Social media; Employer Branding; Recruitment;

   Sammanfattning : The green transition in northern Sweden is creating more jobs but also highlights a shortage of competent personnel. The green transition involves a more environmentally friendly industry and the expansion of sustainable-focused work within the northern regions. Therefore, a recruitment effort of trained individuals is essential. LÄS MER

5. 39. CSR and Internal Stakeholders within the Swedish Fashion Retail Industry : An exploratory study on the relationship between organization and their employees in a harmful industry

   Master-uppsats, Jönköping University/IHH, Företagsekonomi

   Författare :Marija Rusevska; Nathalie Singh; [2023]
   Nyckelord :CSR; Internal CSR; Employer Branding; Harmful Industry; Employer- Employee Relationship; Fashion Retail Industry;

   Sammanfattning : Background: Managers can utilize tools such as Corporate social responsibility (CSR) and employer branding to manage the relationship between employees and the organization. CSR is a tool that can be used to make the organization look better. LÄS MER

7. 40. På återseende - avslut för medarbetare inom techbranschen : En kvalitativ fallstudie om avslutningsprocessen i relation till employer branding

   Kandidat-uppsats, Jönköping University/Högskolan för lärande och kommunikation

   Författare :Isabel Axelson; Ebba Käll; [2023]
   Nyckelord :;

   Sammanfattning : Bakgrund: Denna studie utgår från techbranschen och den rådande kompetensbristen som ställer krav på arbetsgivare i att lyckas behålla sin personal. Employer branding spelar en central roll i dagens organisationer och används både för att attrahera och behålla anställda. LÄS MER