Sökning: "International Market Selection IMS"

Visar resultat 1 - 5 av 7 uppsatser innehållade orden International Market Selection IMS.

  1. 1. International Market Selection of Home Region Oriented MNEs : An Exploratory Case Study into Frameworks and Challenges in Today’s Business World

    Master-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Felix Flint; Moritz Winkelius; [2023]
    Nyckelord :Internationalization; International Market Selection; MNE; Home Region Oriented; Multicriteria Decision Making Framework;

    Sammanfattning : This study aims to explore the factors, aspects, and trends considered in the International Market Selection (IMS) process. Consequentially, it develops a deeper understanding of the challenges faced by home region oriented multinational enterprises (MNEs) during international expansion. LÄS MER

  3. 2. CSR- leading the way or not? A comparative study about how CSR can influence SMEs internationalization process within the food industry

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Hanna Eurenius; Katarina Hedencrona; [2021-06-28]
    Nyckelord :SME Internationalization; CSR Strategy; International Market Selection IMS ; Entry Mode Selection EMS ;

    Sammanfattning : Due to increased globalization and increased sustainability awareness, Small and Medium-Sized Enterprises (SMEs) have become increasingly internationalized, as well as more involved in addressing sustainability issues. Therefore, the aim of this paper is to examine how Corporate Social Responsibility (CSR) Strategy influences the internationalization process for SMEs operating within the food industry. LÄS MER

  4. 3. Ready for take-off : A study of international market selection of Swedish SMEs in the knowledge-intensive service sector

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Rosalita Collazos Nieves; Alexander Pers; [2017]
    Nyckelord :Internationalisation; IMS; SME; service sector; KIS; KIBS; psychic distance;

    Sammanfattning : Small and medium enterprises (SMEs) and the service sector have gained highly important roles in the strive for growth and economic welfare. World economy changes creates both international business opportunities and pressure for small and medium enterprises to internationalise. LÄS MER

  5. 4. The International Market Selection Process of Multinational Enterprises Expanding to Transition Economy Markets

    Master-uppsats, Linköpings universitet/Industriell ekonomi

    Författare :Martin Håkansson Modin; Gustaf Olofsson; [2017]
    Nyckelord :;

    Sammanfattning : The International Market Selection (IMS)process, where firms choose which new market(s) to expand to, is highly important as choosing the right market is paramount to the internationalizing firm’s success. There are benefits in understanding how firms evaluate and select new markets, both for firms with less international experience looking for guidance in their IMS process, as well as for external stakeholders with an interest in attracting companies to a certain market. LÄS MER

  7. 5. International Market Selection among Swedish retailers : An exploratory study of how Swedish international retailers identify and select foreign markets

    Kandidat-uppsats, Umeå universitet/Företagsekonomi

    Författare :Johan Råberg; Max Hedenbergh; [2016]
    Nyckelord :international market selection; international market segmentation; international retailing; international marketing; international marketing management; international strategy; internationalization; international market entry; international expansion;

    Sammanfattning : In the wake of globalization, an increasing amount of firms must consider internationalization strategies to remain competitive. The strategic decision of where to expand is complex by nature. LÄS MER