Sökning: "international marketing management"
Visar resultat 1 - 5 av 142 uppsatser innehållade orden international marketing management.
1. Utilization of digital technologies in internationalization processes. A case study of high-tech SMEs in Sweden
Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionenSammanfattning : This thesis explores the role of digitalization in the internationalization process of Swedish Small and Medium-sized Enterprises (SMEs). In today's global economy, digitalization has become increasingly important for firms to remain competitive. LÄS MER
2. Customer segmentation in Retail: An Experiment in Sweden
Master-uppsats, Stockholms universitet/Institutionen för data- och systemvetenskapSammanfattning : The retail industry is continuously transforming due to digitalization, globalization, urbanization, and automatization. These factors contribute to new and more transparent retail with new customer behaviors, business models, and international competition. LÄS MER
3. Värdeanalysens påverkan på både val och hantering av informationssäkerhetsbolags kunder : En studie av Basalt AB och deras potentiella kunder
Master-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utvecklingSammanfattning : The attraction of the cybersecurity market is increasing with the fast market growth as well as the potential that comes with the digitalisation of todays society. A supplier of information security products that wants to expand, needs to be able to identify new customers and segments as well as understand the customers needs. LÄS MER
4. Cultural Impact on Standardization/Adaptation of the Marketing Mix - A Qualitative Study on MNEs in the Sportswear Industry
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : In order for an international business to grow and secure competitive advantages, firms have to exploit and expand to new markets and pinpoint the importance of international marketing. Local market demand is highly related to cultural differences and consumer preferences which raises the dilemma whether firms should adapt their marketing mix to the new local market or use a cost-effective standardized model that is based on their host market. LÄS MER
5. The impact of open business model, innovation types and firm’s capital structure on product’s time-to-market and firm performance
Magister-uppsats, Blekinge Tekniska Högskola/Institutionen för industriell ekonomiSammanfattning : For decades, globalization has introduced both opportunities and pressures for companies around the world by introducing freer trade, increasing foreign direct investment and the international use of intellectual property that boosted the diffusion of knowledge and technology. As a result, the international competition has become more intense for many firms. LÄS MER