Sökning: "Internationalization of Service"

Visar resultat 1 - 5 av 68 uppsatser innehållade orden Internationalization of Service.

  1. 1. Born Digitals internationalization - the challenges and success factors from a business model perspective

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Alva Beckman; Caroline Claesson; [2023]
    Nyckelord :Born Digitals; Internationalization; Value Capturing; Value Delivery; Value Creation;

    Sammanfattning : The new phenomena, Born Digitals, is rapidly growing in the international business landscape. However, academics are still lacking knowledge about what success factors and challenges these firms may face during an international expansion. LÄS MER

  3. 2. Using Business Networks in the Internationalization Process for Small and Medium Enterprises

    Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Författare :Axel Widén; Carl Sandsten; [2022]
    Nyckelord :Internationalization Process; Business Networks; Relationship Commitment; SME; Internal Stimuli; External Stimuli; Entry Mode; Soft Service Firms.;

    Sammanfattning : Globalization in the business environment today is something that affects almost every firm around the world. It has given opportunities not only to multinational enterprises (MNE) but also to small and medium enterprises (SME). LÄS MER

  4. 3. How can an organization with B2B experience enter a new market utilizing an B2C e-commerce strategy instead? : A case study of a fragrance company

    Master-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Aamna Minhas; Sanna Emilsson; [2022]
    Nyckelord :E-commerce; business-to-business B2B ; business-to-consumer B2C ; Fragrance; Entry mode strategy; Internationalization.;

    Sammanfattning : Globalization and the rapid growth of online-transaction through e-commerce platforms is increasing at a fast pace, not to mention the acceleration during and after the pandemic of Covid-19. The purpose with this qualitative case study of a company operating in the fragrance industry is to give a better understanding of how a company successfully succeeded in internationalizing by utilizing a B2B e-commerce strategy, and how the same company can change strategy to utilize B2C e-commerce to enter a new market which in this case are Sweden. LÄS MER

  5. 4. What Healthtech Companies Should Consider When Entering the UK Healthcare Market

    Master-uppsats, Lunds universitet/Innovationsteknik

    Författare :Lovisa Hökstrand; Ella Björklund; [2022]
    Nyckelord :UK healthcare; NHS England; healthtech; internationalization; market entry; market barriers; Technology and Engineering;

    Sammanfattning : Healthcare systems around the world are facing a multitude of challenges, mostly because of aging populations. The Covid-19 pandemic put further strain on the sector and has left many countries with a backlog of medical procedures, which further exacerbates the issues. LÄS MER

  7. 5. Internationalization Barriers in the Healthtech Industry : A study of barriers that business-to-business Software-as-a-Service healthtech companies experience when expanding organically from Sweden to other European markets

    Master-uppsats, KTH/Industriell ekonomi och organisation (Inst.)

    Författare :Julie Salicath Aasen; Sara Samie Ghafarokhy; [2022]
    Nyckelord :Barriers; Expansion; Internationalization; Healthtech; Software-as-a-Service; Business-to-Business; Barriärer; Expansion; Internationalisering; Healthtech; Software-as-a-Service; Business-toBusiness;

    Sammanfattning : As a result of the aging and growing population in Europe, the demand for healthcare services continues to rise. It is therefore important to streamline the healthcare sector to manage the growing demand. One way to do this is by implementing digital-health solutions. LÄS MER