Sökning: "Integrating Social Media Marketing"

Visar resultat 1 - 5 av 18 uppsatser innehållade orden Integrating Social Media Marketing.

1. 1. Influerad av influencers : En kvalitativ studie om unga kvinnors syn på influencers kommunikation på sociala medieplattformar med fokus på impulsköp och miljöaspekter

   Kandidat-uppsats, Jönköping University/HLK, Medie- och kommunikationsvetenskap

   Författare :Ella Lundberg; Ida Malmberg; [2024]
   Nyckelord :Influencer; impulse buying; fast fashion; environmental awareness; marketing communication; Influencer; impulsköp; snabbmode; miljömedvetenhet; marknadskommunikation.;

   Sammanfattning : This thesis analyzes how young female students aged 20–25 perceive influencer marketing communication on social media and its correlation with their impulsive purchases within the fast fashion industry. The study involves eight interviews to gain an understanding of these consumers' behavior during impulse purchases. LÄS MER

3. 2. Influencers och konsumenters köpbeteende på TikTok : En kvantitativ och kvalitativ undersökning på köpbeteenden hos konsumenter

   Kandidat-uppsats, Södertörns högskola/Företagsekonomi

   Författare :Melis Cetin; Mickaela Georges; [2023]
   Nyckelord :Influencer marketing; TikTok; Sociala medier; Mikro-influencer; Makro-influencer; Source credibility;

   Sammanfattning : As the development of digitization becomes more extensive and integrated into our daily lives, it shapes people around the world. This influence extends to how we create value, communicate, and consume. LÄS MER

4. 3. Unveiling Athlete Sponsorship: A Multi-method Qualitative Study of the Evolving Roles of Athletes in the Digital Era Sponsorship Agreements

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Andrea Birgersson; Helena Rapaport; [2023]
   Nyckelord :Sports marketing; Sponsorship; Athletes; Social media marketing; Empirical Typology;

   Sammanfattning : The sports industry has undergone a profound transformation due to digitalization. Within this shifting landscape, one key aspect of sports marketing that has experienced significant changes is sponsorship. LÄS MER

5. 4. Content Marketing i musikbranschen : En kvalitativ studie om hur majorbolag använder sociala medier i marknadsföringen av musik

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Frida Jansson; Max Nilsson; Felicia Oudin; [2021]
   Nyckelord :Content Marketing; Major labels; Social Media; Segmentation; Electronic Word of Mouth; Word of Mouth; Viral Marketing; Influencer Marketing; Targeting;

   Sammanfattning : Digitalization in the music industry and the emergence of social media, has created opportunities to reach more potential music consumers. Companies are increasingly integrating through visual media such as photos and videos into their social media marketing content. LÄS MER

7. 5. Analysis for the utilization of social media in a Swedish-based SME’s business network : A case study on the service-based startup

   Master-uppsats, Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Författare :Nitish Shrinivas Kulkarni; Namratha Kumar Vemulkar; [2021]
   Nyckelord :Business-to-Business Marketing; ARA Model; Social Media; Small-and-Medium Enterprises; Collaboration Process; Hybrid Approach.;

   Sammanfattning : Social media (SM) is an innovative strategy used to develop new forms of communication channels and platforms. This has led to a positive transformation in the marketing strategy for both small-and-medium enterprises (SMEs) and large enterprises. LÄS MER