Sökning: "Internet presence"

Visar resultat 11 - 15 av 181 uppsatser innehållade orden Internet presence.

  1. 11. Attractiveness of Digital B2B Marketplaces for Cross-Border Internationalization : A Conjoint Analysis to Investigate User Preferences

    Master-uppsats,

    Författare :Claas Uebler; Sophia Reinmund; [2023]
    Nyckelord :digital platform; digital marketplace; cross-border; internationalization; user preferences; B2B;

    Sammanfattning : Background: Digital platforms include various business models and represent a large and growing part of the economy empowered by digitalization. The added value of platforms depends crucially on their user interactions, which is why adopting new users is crucial. LÄS MER

  3. 12. “Would You Like a Side of Fries with That Roast?” - Is Wendy’s Roasting Social Media Marketing Strategy a Viable Strategy for Swedish Companies?

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Danijal Bajagilovic; Sebastian Bouroncle; [2022-08-04]
    Nyckelord :Roasting; Transferability; Sweden; Communication; Digital Marketing; Social Media Marketing; Customer Engagement; Branding; Authenticity;

    Sammanfattning : The roasting social media marketing strategy introduced by Wendy’s in 2017 was met with great reception, vastly increasing the company’s Twitter following and profits. With other companies in the USA following suit to capitalize on their social media platforms, could Swedish companies also improve their social media presence using this strategy? This study investigates how transferable the roasting social media marketing strategy is to the Swedish market by examining whether it positively influences social media customer engagement amongst Swedish consumers. LÄS MER

  4. 13. “God Lives in Peru Today” : The israelita religious movement and the transmission of faith across digital and transnational networks

    Master-uppsats, Stockholms universitet/Nordiska Latinamerikainstitutet

    Författare :Andrea Villa Franco; [2022]
    Nyckelord :AEMINPU; religious transmission; transnationalization; embodied religious practice; modernity; AEMINPU; transmission religieuse; transnationalisation; pratique religieuse; corporalité; modernité; AEMINPU; transmisión religiosa; transnacionalización; práctica religiosa; corporeidad; modernidad;

    Sammanfattning : After emerging from the central Peruvian Andes in the 1950s, the israelita religious movement has expanded across Latin America and beyond, reaching the urban centers of the Global North. The growth of the Peruvian israelitas makes part of a regional trend that has transformed the Latin American religious field. LÄS MER

  5. 14. Backscatter Communications for 6G

    Master-uppsats, Lunds universitet/Institutionen för elektro- och informationsteknik

    Författare :Lakshmi Rajeev Cheekati; Jin Yan; [2022]
    Nyckelord :Technology and Engineering;

    Sammanfattning : The success of future Internet of Things (IoT) depends on, among the other things, developing energy-effcient communication techniques that can enable information exchange among billions of IoT devices with ultra-low/zero power consumption requirements. Ambient backscatter communications is an emerging technology, which utilizes the ambient Radio Frequency (RF) signal as the carrier to reduce the form-factor, and the battery requirements of low-cost small sensor type communication devices. LÄS MER

  7. 15. User experience of art museums online

    Master-uppsats, Malmö universitet/Institutionen för datavetenskap och medieteknik (DVMT)

    Författare :Linn Moiety; [2022]
    Nyckelord :;

    Sammanfattning : Today's requirements for digital presence mean that museums must think outside the box. Digital strategies or manifestations may serve as a foundation to stand on, but in the end, it is the museum's visitors' needs that need to be fulfilled. LÄS MER