Sökning: "Jasna Mudric"

Hittade 1 uppsats innehållade orden Jasna Mudric.

  1. 1. Marknadsföring på forskningsbibliotek syften och mål, struktur, konsekvenser, uppföljnings- och kontrollmekanismer

    Magister-uppsats, Högskolan i Borås/Institutionen Biblioteks- och informationsvetenskap / Bibliotekshögskolan

    Författare :Roya Lotfkhah; Jasna Mudric; [2001]
    Nyckelord :library and information science; biblioteks- och informationsvetenskap;

    Sammanfattning : The main subject with this master thesis is to take a closer look at university libraries specially Gothenburg University Librarys operation of marketing the librarys user contact, how it receives various users demands and carry out the interactive and strategic marketing. Marketing is planning, structuring, implementation, analysis and controls of carefully formulated programs, designed to bring voluntary interactions and relations with the target markets, for the purpose of achieving organisational and user satisfaction objectives. LÄS MER