Sökning: "Jessica Nordlöf"

Hittade 1 uppsats innehållade orden Jessica Nordlöf.

  1. 1. Relationship Marketing in the Travel Industry : A Two Sided Perspective

    Kandidat-uppsats, Högskolan i Jönköping/IHH, EMM (Entreprenörskap, Marknadsföring, Management); Högskolan i Jönköping/IHH, EMM (Entreprenörskap, Marknadsföring, Management); Högskolan i Jönköping/IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Författare :Jessica Nordlöf; Matilda Svensson; Emily Frost; [2010]
    Nyckelord :relationship marketing; travel agencies; customer relationships; customer life cycle; customer retention;

    Sammanfattning : The purpose of this thesis is to analyze how Stockholm based travel agencies understand and use relationship marketing and how it is perceived by customers.Relationship marketing is defined by Grönroos as a building of relationships with customers to achieve mutual benefits. LÄS MER