Sökning: "Johanna Vilumsons"

Hittade 1 uppsats innehållade orden Johanna Vilumsons.

  1. 1. Online trust : A study about trust in E-commerce

    Kandidat-uppsats, Institutionen för marknadsföring (MF)

    Författare :Rebecca Eurén; Johanna Vilumsons; Therese Nordin; [2013]
    Nyckelord :e-commerce;

    Sammanfattning : Communication has developed during the years and is discussed to have become a central part in marketing, since it can be seen as the process where a company try to communicate the value of a product or a service to an end consumer. A relatively new way of communication is through the use of technology and internet, which has given companies new opportunities to communicate. LÄS MER