Sökning: "Josefine Rothoff"

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  1. 1. Kundinvolvering i högteknologiska produktutvecklingsprojekt

    Magister-uppsats, Ekonomiska institutionen

    Författare :Therese Insulander; Josefine Rothoff; [2004]
    Nyckelord :Business and economics; Customer involvement; product development; project; telecommunication; Ekonomi;

    Sammanfattning : Background: Knowledge of customer needs is a key factor in companies’ struggle to develop successful products. Several studies illustrate that the main reason for failure in product development is lack of customer understanding. Lately considerable changes have occurred. LÄS MER