Sökning: "Julia Ward Gustavsson"

Hittade 1 uppsats innehållade orden Julia Ward Gustavsson.

  1. 1. Feminist Statements in Fashion Marketing : and Their Affect on Brand Image

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Julia Ward Gustavsson; Maximilian Wollbeck; [2016]
    Nyckelord :Brand Image; Consumer Behaviour; Feminism; Politics; Brand Loyalty; Symbolic Interpretation; Brand Negotiation;

    Sammanfattning : Sweden is moving towards a society where not being a feminist is considered unmodern and conservative. People are fighting for women's rights and equality between the sexes. This feminist movement in Sweden is starting to show in more and more businesses. LÄS MER