Sökning: "Karl Ågårdh"
Hittade 1 uppsats innehållade orden Karl Ågårdh.
1. Steering discourses in a complex world
Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : This study aims to problematise if and how an organisation can steer discourses in a crisis situation. The study brings knowledge to the field of strategic communication from a single case study regarding a product recall made by a multinational corpora-tion. LÄS MER
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