Sökning: "Karl Ågårdh"

Hittade 1 uppsats innehållade orden Karl Ågårdh.

  1. 1. Steering discourses in a complex world

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Mattias Pettersson; Karl Ågårdh; [2018]
    Nyckelord :Crisis communication; public relations; complexity; steering discourses; image repair; product recall; Social Sciences;

    Sammanfattning : This study aims to problematise if and how an organisation can steer discourses in a crisis situation. The study brings knowledge to the field of strategic communication from a single case study regarding a product recall made by a multinational corpora-tion. LÄS MER