Sökning: "Katrín Ása Heimisdóttir"

Hittade 1 uppsats innehållade orden Katrín Ása Heimisdóttir.

  1. 1. From flea market to fashion powerhouse : A case study on Myrornas brand transformation

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Katrín Ása Heimisdóttir; Madelene Sundlin; [2020]
    Nyckelord :Re-branding; secondhand; communications; marketing; trends;

    Sammanfattning : This study provides information on the transformation from flea market to fashion retail business that the second hand business Myrorna has undergone. The scope of this study has been rebranding, marketing and communication as well as two trends: sustainability and second hand. LÄS MER