Sökning: "Kranavatn"

Hittade 1 uppsats innehållade ordet Kranavatn.

  1. 1. The greater good initiatives of country branding

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Sandra Marín Gunnarsdóttir; Filippa Kjellberg; Iris Einarsdóttir; [2021]
    Nyckelord :Country branding; Greater good initiative; Rebranding; Brand image; Brand identity; Inspired by Iceland; Kranavatn; The Swedish Number; Essential Costa Rica.; Business and Economics;

    Sammanfattning : Purpose: The purpose of this research paper is to study the promotion of non-profitable products by exploring the greater good initiatives of country branding in terms of brand identity and brand image. Design/methodology/approach: The research paper takes a qualitative approach and combines primary and secondary data. LÄS MER