Sökning: "Liana Melchenko"
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1. Inferences in advertising : A study of Swedish and Russian TV commercials
Magister-uppsats, Lunds universitet/Allmän språkvetenskapSammanfattning : This thesis explores the role of inferences in advertising discourse. Based on the study of conversational implicatures by Grice (1975), and the distinction between ostensive and covert communication elaborated by Sperber and Wilson (1986), a typology of inferences in advertising is proposed. LÄS MER
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