Sökning: "Lingtao Gu"

Hittade 1 uppsats innehållade orden Lingtao Gu.

  1. 1. Shopping on social media: : A qualitative study to explore Chinese consumers’ purchasing experience on WeChat

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Lingtao Gu; Feiyan Mu; [2018]
    Nyckelord :Word of mouth; E-service quality; Social media; WeChat; Qualitative study; China;

    Sammanfattning : WeChat is a widely used multi-functional social media platform in China. The increasing number of WeChat users provides new possibilities and challenges for company marketing strategy. We draw literature from word-of-mouth (WOM) and e-service quality (e-SQ). LÄS MER