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1. 1. Business As Usual,No Business At All? : Exploring the Role of Servitization in theProcess of Business Model Innovation

   Master-uppsats, KTH/Industriell ekonomi och organisation (Inst.)

   Författare :ANDREAS ENGWALL; ANTON ÅLUND; [2018]
   Nyckelord :Business Model Innovation; Servitization; Local Servitization; Double Ambidexterity; Technology Shift.; Affärsmodellsutveckling; Tjänstefiering; Lokal tjänstefiering Dubbel tvåhändighet; Teknikskifte;

   Sammanfattning : To survive a technological shift has — on numerous occasions — proved to be difficult forincumbent firms. Quintessential examples can be found in various industries where incumbent firmshave suffered financial losses as they have failed to adapt their business model to a new technological paradigm. LÄS MER