Sökning: "Luca Luzzani"

Hittade 1 uppsats innehållade orden Luca Luzzani.

  1. 1. Can you believe what you see? A qualitative study about the determinants affecting the perceived credibility of video eWOM

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Luca Luzzani; Mikel Gorostegui Obanoz; [2015]
    Nyckelord :Electronic word-of-mouth; Video eWOM; Video reviews; Credibility; YouTube; Social Sciences; Business and Economics;

    Sammanfattning : Thesis Purpose: With the increasing popularity of social networks like YouTube, and the increasing accessibility of consumers to devices able to make and edit videos, video reviews are facing a remarkable growth. Hitherto, the research in eWOM has paid more attention to written reviews, leaving a notable gap of research in video eWOM. LÄS MER