Sökning: "Luca Luzzani"
Hittade 1 uppsats innehållade orden Luca Luzzani.
1. Can you believe what you see? A qualitative study about the determinants affecting the perceived credibility of video eWOM
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Thesis Purpose: With the increasing popularity of social networks like YouTube, and the increasing accessibility of consumers to devices able to make and edit videos, video reviews are facing a remarkable growth. Hitherto, the research in eWOM has paid more attention to written reviews, leaving a notable gap of research in video eWOM. LÄS MER
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