Sökning: "Magnus Rönn"

Hittade 1 uppsats innehållade orden Magnus Rönn.

  1. 1. Customer Relationship Management : En studie om hur företag arbetar med CRM och orsaker till misslyckade implementeringsförsök

    Kandidat-uppsats, Institutionen för ekonomi och företagande

    Författare :Magnus Rönn; [2012]
    Nyckelord :CRM;

    Sammanfattning : In relation to the paradigm shift that took place between the marketing mix and relationship marketing, and the emergence of information technology in the 90:s, the Customer Relationship Management (CRM) has become a frequently used concept in marketing. Most definitions and approaches have been generated from previous studies, but the concept is still criticized for the number of failed implementation attempts. LÄS MER