Sökning: "Marketing automation"

Visar resultat 21 - 25 av 33 uppsatser innehållade orden Marketing automation.

  1. 21. Cost Management in the New Product Introduction Process of TruPrint 1000; A case-study of TRUMPF Maskin AB and its costs of Introducing New Additive Manufacturing Systems to the Swedish Market

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Odia Okhiria; [2017-09-15]
    Nyckelord :;

    Sammanfattning : The current trend within the manufacturing industry is increased digitalization, automation, and customization, known as Industry 4.0 or the Fourth Industrial Revolution. Additive Manufacturing (AM), also known as 3D printing (3DP) can be considered as one spark of Industry 4.0. LÄS MER

  3. 22. Digital inbound marketing as an approach to scale up B2B sales

    M1-uppsats, Lunds universitet/Produktionsekonomi

    Författare :Maja Sölve; Johanna Öjeling; [2017]
    Nyckelord :B2B branding; B2B buying process; B2B selling process; Content marketing; Digital marketing; Email marketing; Inbound marketing; Marketing automation; Mobile marketing; Search engine optimization; Social media marketing; Technology and Engineering;

    Sammanfattning : Although digital inbound marketing has been widely researched within B2C industries, very little academic research has been done on the subject within B2B sectors. With today’s rapid flow of information and constant change in buying behavior when purchasing consumer goods, B2B buyers are also demanding a simpler, more digitized approach of gathering information. LÄS MER

  4. 23. A qualitative examination of lead scoring in B2B marketing automation, with a recommendation for its practice.

    Master-uppsats, KTH/Skolan för datavetenskap och kommunikation (CSC)

    Författare :Elin Lindahl; [2017]
    Nyckelord :Lead Scoring; Marketing Automation; Digital tracking; Automated communication;

    Sammanfattning : Digital marketing has become an important part for companies in the process of attracting new customers. The digitalisation has led to substantial changes in the ways consumers and businesses search for information and do their research before making a purchase. LÄS MER

  5. 24. Marketing Automation – en studie om ett modernt marknadsföringsverktyg i en svensk kontext

    Kandidat-uppsats, Högskolan Dalarna/Företagsekonomi

    Författare :Stefan Hendén; Andreas Dahlgren; [2016]
    Nyckelord :Marketing automation; content marketing; inbound marketing; köppro-cess; intäktsorganisation; sales funnel; säljtratten; lead; lead nurturing; lead scoring; personas; Marketing automation; content marketing; inbound marketing; köppro-cess; intäktsorganisation; sales funnel; säljtratten; lead; lead nurturing; lead scoring; personas;

    Sammanfattning : I takt med att digitala medier har utvecklats under de senaste åren har köpresan för-ändrats till att kunder idag i ett mycket senare skede släpper in leverantörer i dialogen. Marketing Automation adresserar den problembilden och har växt fram som en brygga mellan sälj- och marknadsprocessen. LÄS MER

  7. 25. Implementation of Sub-GHz Real Time Radio

    Uppsats för yrkesexamina på avancerad nivå, Uppsala universitet/Fasta tillståndets elektronik

    Författare :Lisa Åstrand; [2016]
    Nyckelord :wireless communication; PS 2 protocol; Si4463; short range device;

    Sammanfattning : The field of automation and smart devices is currently expanding. As most devices require wireless communication, the market for low budget, low power radios is growing rapidly. Many applications, such as the remote control of machines, have real time requirements with minimal latency. LÄS MER