Sökning: "Marketing automation"

Visar resultat 6 - 10 av 33 uppsatser innehållade orden Marketing automation.

  1. 6. Automatiserad marknadsföring - mer än bara ett knapptryck? : En kvalitativ studie om automatiserad marknadsföring och CRM inom B2B-verksamheter

    Kandidat-uppsats, Södertörns högskola/Institutionen för naturvetenskap, miljö och teknik

    Författare :Emilia Lindsjöö; Jennifer Pithyou; [2022]
    Nyckelord :Marketing Automation; CRM; Digital Marketing; IT-reliant Work System; Data Analytics Capabilities; B2B; Automatiserad marknadsföring; CRM; digital marknadsföring; IT-beroende arbetssystem; förmågor för dataanalys; B2B;

    Sammanfattning : Dagens digitala landskap skapar en hög konkurrens om kunder, vilket gör att verksamheter letar efter nya sätt att utveckla och hantera kundrelationer. Arbete med CRM och automatiserad marknadsföring användbart för att få en bättre förståelse för kundens behov och leverera relevant kommunikation. LÄS MER

  3. 7. The impact of artificial intelligence on digital marketing

    Magister-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Författare :Abdulmoaz Alkhayyat; Ahmed Mohamud Ahmed; [2022]
    Nyckelord :;

    Sammanfattning : Date: [2022-05-25] Level: Bachelor/Master thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, MälardalenUniversity Authors: Ahmed Mohamud (93/06/29) & Abdul Moaz Alkhayat (97/01/01 ) Title: Impact of Artificial Intelligence in Digital Marketing Supervisor: Stylianos Papaioannou Keywords: Artificial Intelligence (AI) Machine learning (ML) Search engine optimization (SEO) Research questions: How does AI affect digital marketing and help companies improve theirperformance? Purpose: The aim of this study is to determine the Impact of AI in digital marketingby analyzing and determining how companies utilize AI to improve performance. Method: This is a qualitative study with an inductive approach conducted using semistructured interview questions and analyzed using template analysis. LÄS MER

  4. 8. Rethinking the Spectrum of Marketing Communication Tools in B2B : An Explanatory Case Study from a Multinational Automation Company

    Magister-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Jonathan Segerström; Elina Tidström; [2022]
    Nyckelord :Business-to-business; Business marketing; Marketing communication; Digital media;

    Sammanfattning : Title: Rethinking the Spectrum of Marketing Communication Tools in B2B  Date: 2022-06-03 Level: One-Year Master’s Thesis 15, ECTS Institution: Karlstad Business School Authors: Jonathan Segerström & Elina Tidström Tutor: Bo Rundh Keywords: Business-to-business (B2B), Business marketing, Marketing communication, Digital media. Research question: How does a company within the automation industry work with their marketing communication? Purpose: The purpose of this study is to explain the transformation of marketing communication in a company within the automation industry. LÄS MER

  5. 9. Key components of building customer trust in the space industry : An investigation of the future of satellite applications

    Uppsats för yrkesexamina på avancerad nivå, Uppsala universitet/Industriell teknik; Uppsala universitet/Institutet för rymdfysik, Uppsalaavdelningen

    Författare :Josefine Nittler; Mattias Ahlsén; [2021]
    Nyckelord :School of Entrepreneurship; space; space industry; satellite; application; artificial intelligence; AI; trust; B2B; industrial marketing; explorative case study; SpaceCloud; Unibap; Entreprenörskolan; rymd; rymdindustri; satellit; applikation; artificiell intelligens; AI; förtroende; B2B; industriell marknadsföring; explorativ fallstudie; SpaceCloud; Unibap;

    Sammanfattning : This study is an empirical case study of the Swedish space- and automation company Unibap AB about how to build trust in the space industry. The space industry is distinctive in the way that space missions are at high stakes because of the high costs and the fact that the technology can not be modified after launch. LÄS MER

  7. 10. AI in Marketing – Curse or Blessing? : Impacts of Programmatic Advertising and Personalized Content on Society

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Christopher Klee; [2021]
    Nyckelord :programmatic advertising; personalization; ethics; digital marketing; artificial intelligence; big data; privacy; filter bubble; diversity of opinion; automation; real-time bidding; machine learning.;

    Sammanfattning : With the help of Programmatic Advertising and the resulting personalized content, consumers can be targeted precisely and with the help of Artificial Intelligence. The associated use of customer data creates ethical conflicts. LÄS MER