Sökning: "Mattias Ahlsén"

Hittade 1 uppsats innehållade orden Mattias Ahlsén.

  1. 1. Key components of building customer trust in the space industry : An investigation of the future of satellite applications

    Uppsats för yrkesexamina på avancerad nivå, Uppsala universitet/Industriell teknik; Uppsala universitet/Institutet för rymdfysik, Uppsalaavdelningen

    Författare :Josefine Nittler; Mattias Ahlsén; [2021]
    Nyckelord :School of Entrepreneurship; space; space industry; satellite; application; artificial intelligence; AI; trust; B2B; industrial marketing; explorative case study; SpaceCloud; Unibap; Entreprenörskolan; rymd; rymdindustri; satellit; applikation; artificiell intelligens; AI; förtroende; B2B; industriell marknadsföring; explorativ fallstudie; SpaceCloud; Unibap;

    Sammanfattning : This study is an empirical case study of the Swedish space- and automation company Unibap AB about how to build trust in the space industry. The space industry is distinctive in the way that space missions are at high stakes because of the high costs and the fact that the technology can not be modified after launch. LÄS MER