Sökning: "real-time bidding"
Visar resultat 1 - 5 av 9 uppsatser innehållade orden real-time bidding.
1. Balancing Contributions in the Nordic Electricity System : Who bears the brunt of electricity production and consumption patterns?Master-uppsats, Uppsala universitet/Elektricitetslära
Sammanfattning : The share of intermittent weather-based renewable electricity sources has risen and will keep on rising in the Nordic electricity system, which will increase the need of balancing power in the Nordics. The previously developed concept of balancing contributions is used to look at the historic contribution of different power sources to the balancing on the grid. LÄS MER
- Master-uppsats, Lunds universitet/Institutionen för datavetenskap
Sammanfattning : When an internet user opens a web page containing an advertising slot, how is it determined which ad is shown? Today, the most common software-based approach to trading advertising slots is real time bidding: as soon as the user begins to load the web page, an auction for the slot is held in real time, and the highest bidder gets to display their advertisement of choice. Auction bidding is performed by different demand side platforms (DSPs). LÄS MER
- Kandidat-uppsats, Lunds universitet/Nationalekonomiska institutionen
Sammanfattning : The surge in revenue from real-time auctions for online display advertisement has spurred great research interest into how to design optimal mechanisms for these auctions, with respect to both buyers and sellers. This thesis focuses on some recent proposals on how to modify the Vickrey auction, which has been dominating the world of real-time auctions for the past decade, in order to better accommodate for the dynamics of this specific auction environment while also increasing the revenue of the seller. LÄS MER
- Kandidat-uppsats, Lunds universitet/Matematik LTH
Sammanfattning : Real-time bidding is getting increasingly popular for buying and selling online display advertisement. This has spurred a research interest into how to design optimal bidding algorithms, with advances during the last two to three years focusing heavily on reinforcement learning. LÄS MER
- Uppsats för yrkesexamina på avancerad nivå, Lunds universitet/Institutionen för reglerteknik
Sammanfattning : This thesis explores some of the possibilities of demand side optimization in online advertising, specifically how to evaluate and bid optimally in real time bidding. Theory for many types of optimizations is discussed. The thesis evaluates auctions from a game theory and control theory perspective. LÄS MER