Sökning: "Martin Broliden"

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  1. 1. H&M - En Hållbar Historia?

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Max Engström; Fredrik Gunnarsson; Martin Broliden; Alexander Jansson; [2021]
    Nyckelord :CSR; Porters Värdekedja; Kostnadsstrategi; Delat Värde; H M; Business and Economics;

    Sammanfattning : For this paper we used Porter's Value Chain to examine H&M throughout a historical perspective. H&M have for many years strived to keep low prices for their customers, which is according to a Cost Leadership strategy. LÄS MER