Sökning: "Salomé Rello"

Hittade 1 uppsats innehållade orden Salomé Rello.

  1. 1. The influence of values, beliefs, norms on thepro-environmental behavior of Generation Z : The case of the aviation industry

    Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Gabriel Madeira; Salomé Rello; [2022]
    Nyckelord :Sustainability; Aviation Industry; Generation Z; VBN model; Values; Beliefs; Norms; Pro-environmental Behavior; Eco-guilt;

    Sammanfattning : Purpose: The purpose of this paper is to deepen the knowledge of the field of sustainability,more specifically, the current understanding of how values, beliefs, and norms influencepro-environmental behavior towards the aviation industry, within Generation Z. Background: Sustainability is now a topic of focus from governments and companies. LÄS MER