Avancerad sökning

Hittade 1 uppsats som matchar ovanstående sökkriterier.

1. 1. Small Firm Success Factors for New Product Development : Separating the Best from the Rest

   Magister-uppsats, Stockholms universitet/Företagsekonomiska institutionen

   Författare :NICLAS DORFH; ROBERT HJALMERS; NIKLAS HOFFSTEN; [2011]
   Nyckelord :NPD; New product development; launch; innovation; small firms; key success factors; top performers; manufacturing; new product success;

   Sammanfattning : This thesis examines the process of new product development for small firms, aiming to specify what separate top performers from the rest. Every year, thousands of new products are introduced to the market. Yet, 75 % to 90 % of all products launched suffer from failure. LÄS MER