Sökning: "Personal Identifying Information PII"

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  1. 1. The Anonymous Friend: Effects of eWOM Sources' Personal Identifying Information

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Carl Saidac; Magnus Wahlström; [2014]
    Nyckelord :eWOM; Online Reviews; Personal Identifying Information PII ; Source Disclosure; Video eWOM;

    Sammanfattning : Thanks to technology development, the concept of word-of-mouth has been given a new meaning. Electronic word-of-mouth allows a single message from an unknown sender to be seen and interpreted by millions of people on the Internet. LÄS MER