Sökning: "Product Attachment"

Visar resultat 6 - 10 av 105 uppsatser innehållade orden Product Attachment.

1. 6. Unveiling Consumer Perception: Exploring the Impact of Decoupling Product Ownership : Decoupling of white goods ownership

   Master-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

   Författare :Sharmin Akter; Sana Raja; [2023]
   Nyckelord :Decoupling product ownership; subscription-based services; consumer perception; circular economy.;

   Sammanfattning : The sharing economy enables sustainable consumption through efficient access to products, but transitioning from ownership to a subscription-based model faces barriers. The thesis author explored how the decoupling of product ownership impact on the variables; consumer's perceptions of - psychological value, monetary value, social value, brand image, brand attachment, brand loyalty, service quality, and product quality and performance in the context of white goods. LÄS MER

3. 7. Sambandet mellan country-of-origin och svenska konsumenters varumärkeslojalitet och priskänslighet : En kvantitativ studie om huruvida svenska konsumenters associationer till Sverige kan påverka deras lojalitet och priskänslighet mot svenska livsmedelsvarumärken.

   Kandidat-uppsats, Högskolan i Gävle/Företagsekonomi

   Författare :Julia Nordin; Emilia Tušetić; [2023]
   Nyckelord :Country-of-origin; brand loyalty; price sensitivity; attitudinal attachment; behavioral loyalty; food; food brands; Country-of-origin; varumärkeslojalitet; priskänslighet; attitydfäste; beteendelojalitet; livsmedel; livsmedelsvarumärken;

   Sammanfattning : Titel: Sambandet mellan country-of-origin och svenska konsumenters varumärkeslojalitet och priskänslighet – En kvantitativ studie om huruvida svenska konsumenters associationer till Sverige kan påverka deras lojalitet och priskänslighet mot svenska livsmedelsvarumärken. Nivå: Examensarbete på Grundnivå (kandidatexamen) i ämnet företagsekonomi. LÄS MER

4. 8. From Streaming to Evoking That Extra Feeling

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Rebecka Kullenberg; Andrés Emilio Garcia Raffo; [2023]
   Nyckelord :Brand Attachment; Brand Experience; Brand Extensions; Consumer Attitude; Streaming Services; Business and Economics;

   Sammanfattning : This study aims to investigate how brand extensions within streaming services affect consumers’ attitudes and emotional attachment to the parent brand. Beyond fit and quality, we provide an explanation of the connection between brand extensions, emotional attachment, and consumer attitude. LÄS MER

5. 9. Evolving Light

   Magister-uppsats, KTH/Ljusdesign

   Författare :Mahima Naik; [2023]
   Nyckelord :Luminaire design; Product Customization; Light Distribution; Emotional Attachment; Sustainable Materials;

   Sammanfattning : The purpose of this Master’s thesis is to broaden the horizon of customizable features available in the luminaire design industry. The aim was to study if enhanced customization features like light distribution, colour of light and use of sustainable materials can help foster emotional attachment and increased usage with the possibility of extending luminaire life. LÄS MER

7. 10. Conceptual design of an electronic “on the move” docking station for Ovzon satellite terminal

   Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

   Författare :Max Attergren; Martin Lindwall; [2023]
   Nyckelord :;

   Sammanfattning : The following report discusses a master's thesis in the field of mechanical design within the Machine Design track at the Royal Institute of Technology. The thesis was commissioned by Svea Teknik AB and Ovzon AB. The project's starting point was an existing product in Ovzon's catalog, a satellite terminal of the T7 model. LÄS MER