Sökning: "Rebecca Thorslund"

Hittade 1 uppsats innehållade orden Rebecca Thorslund.

  1. 1. “Visa dem vad galen kan göra” : En multimodal kritisk diskursanalys av Nikes reklamfilm“Dream Crazier”

    Kandidat-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Författare :Ellen Storm Edholm; Rebecca Thorslund; [2024]
    Nyckelord :Femvertising; female athletes in media; MCDA; intersectionality; social semiotics; Nike; dream crazier;

    Sammanfattning : The purpose of this study is to analyze how female athletes are constructed in advertising that uses femvertising. This is done through a multimodal critical discourse analysis of Nike´s commercial “Dream Crazier” to understand which signs, in the form of participants, language, attributes and color which acts as semiotic resources to create meaning. LÄS MER