Sökning: "Riin Lepp"

Hittade 1 uppsats innehållade orden Riin Lepp.

  1. 1. Consuming the way into working life - Analyzing the changing consumption behaviors and corresponding identity movements of young people during their transition from student to work life

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Lena Hohenschwert; Britta Leurs; Riin Lepp; [2009]
    Nyckelord :transition; identity; consumption; consumer behavior; young professionals; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : This research confirms previous studies stating that in transition periods people are more likely to change their product preferences and use consumption as a tool to support the new role, as well as to keep and construct stable and harmonious identity. This study contributes to the identity domain of CCT by identifying the changing relationship to possessions in this specific transition and the separation of one life into two: the private and the professional. LÄS MER