Sökning: "Britta Leurs"

Hittade 2 uppsatser innehållade orden Britta Leurs.

1. 1. Different shades of pink

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Britta Leurs; [2010]
   Nyckelord :Management of enterprises; Rosa Bandet; consumption; CCT; charity; Företagsledning; management; Business and Economics;

   Sammanfattning : The purpose of this study is to gain a deeper understanding about the consumption of contemporary charity in Western society on the example of the Swedish breast cancer charity Rosa Bandet. The study reveals exciting nuances of contemporary charity consumption, among them the glamourisation and disarming of cancer, the commercialisation and merchandisation of charitable giving, the changing role of the donor and the new tasks of contemporary charities. LÄS MER

3. 2. Consuming the way into working life - Analyzing the changing consumption behaviors and corresponding identity movements of young people during their transition from student to work life

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Lena Hohenschwert; Britta Leurs; Riin Lepp; [2009]
   Nyckelord :transition; identity; consumption; consumer behavior; young professionals; Management of enterprises; Företagsledning; management; Business and Economics;

   Sammanfattning : This research confirms previous studies stating that in transition periods people are more likely to change their product preferences and use consumption as a tool to support the new role, as well as to keep and construct stable and harmonious identity. This study contributes to the identity domain of CCT by identifying the changing relationship to possessions in this specific transition and the separation of one life into two: the private and the professional. LÄS MER