Sökning: "Rucheng Wang"

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  1. 1. Beer Festival and Place Identity : An Analysis of Munich Oktoberfest And Qingdao International Beer Festival

    Master-uppsats, Uppsala universitet/Teologiska institutionen

    Författare :Rucheng Wang; [2022]
    Nyckelord :beer festivals; place identity; uniqueness; authenticity; liminality; Heimat ; nostalgia; globalisation; modernisation;

    Sammanfattning : As microcosms of German and Chinese societies, Munich Oktoberfest and Qingdao International Beer Festival are important manifestations of local culture. This study intends to answer the following question: to which extent are beer festivals in Germany and China related to local history and the local sense of place? A historical overview of the beer festivals in Munich and Qingdao is provided, as well as an analysis of how people seeking a sense of belonging creatively combine cognitive schemata of modernity with local cultural systems on a symbolic level. LÄS MER